Call centre
Every article on call centre.
Featured · Converting
Lead conversion rates: what to expect
Lead conversion rates are the most quoted figure in this business and the worst defined. Two companies announcing the same number are almost never measuring the same thing, which makes comparison useless.
7 min read · 25 August 2026
Latest articles
4 articles
Converting
Lead call-back time: the minutes that decide
Lead call-back time is the only conversion factor you control entirely, and the one most often neglected. Between a call back in two minutes and one the next day, you are not speaking to the same prospect.
8 min read · 20 Augu→
Definitions
Qualified lead: definition and real criteria
A qualified lead is a contact request that has passed identifiable checks, not a contact someone has decided to call promising.
6 min read · 19 Augu→
Suppliers
Choosing a lead supplier: the criteria
Choosing a lead supplier comes down to verifiable criteria, not to a pitch.
7 min read · 19 Augu→