Lead quality
Exclusivity, verification, integration: what makes a lead workable.
Lead conversion rates: what to expect
Lead conversion rates are the most quoted figure in this business and the worst defined. Two companies announcing the same number are almost never measuring the same thing, which makes comparison useless.
Latest articles
Lead call-back time: the minutes that decide
Lead call-back time is the only conversion factor you control entirely, and the one most often neglected. Between a call back in two minutes and one the next day, you are not speaking to the same prospect.
What a qualified lead costs in 2026
What a qualified lead costs ranges from a few euros to several tens of euros, depending on the sector, the exclusivity and the territory. That spread is not random: it follows seven identifiable factors.
Buying qualified leads: the 2026 guide
Buying qualified leads means paying for contact requests made by people actively looking for what you sell. Done properly, it is the fastest acquisition channel to start.
Choosing a lead supplier: the criteria
Choosing a lead supplier comes down to verifiable criteria, not to a pitch.