Pricing and budget

What a lead costs, what makes the price move, and how to work out its return.

Lead conversion rates: what to expect

Lead conversion rates are the most quoted figure in this business and the worst defined. Two companies announcing the same number are almost never measuring the same thing, which makes comparison useless.

7 min read · 25 August 2026

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Pricing

What a qualified lead costs in 2026

What a qualified lead costs ranges from a few euros to several tens of euros, depending on the sector, the exclusivity and the territory. That spread is not random: it follows seven identifiable factors.

9 min read · 19 Augu→